Your reputation's working.
Your website isn't.

Where you are, in one paragraph.

The good news first: your Google Business Profile is live and working. Address, phone and website all linked, and a 5.0 rating from eight real reviews — it's most of the way there already. The one loose end is that it isn't formally claimed, so you can't fully manage it or steer more reviews in. That's a quick fix.

The real problem is the website. It's old, unoptimised, and built in a way that won't convert the people your profile already sends.

It went up in 2018 and hasn't kept pace — broken page titles, no meta descriptions, barely a mention of Leigh-on-Sea or Southend, and no analytics, so nothing about it has ever been measured. It doesn't show up in search, and when someone does land on it — clicking through from your profile, or finding you by name — there's no clear way to get in touch and little to build trust. That's the gap: a fast, credible site that actually converts, found properly and measured from day one, with the profile claimed and put fully to work.

What the audit found.

None of this is a criticism of you — it's what happens when a brochure site is left to age. The point is that every one of these is fixable, and most are quick.

• Won't convertNo prominent calls to action, no reviews on show, no booking, just a bare contact form. Even the visitors your profile already sends have no clear next step.
• InvisibleIn search you're effectively invisible — ranking on page two or three where you appear at all, and not found for the priority money terms (pension advice, IFA, financial adviser Southend). The numbers are below.
• UnmeasuredNo Google Analytics, no Search Console, no conversion tracking. Not urgent today — but the moment you put money into marketing, you'll want to know it's working, so this goes in first.
• BrokenPage titles render as "| About Us" and "| Pensions" — no brand, no service, no location. No meta descriptions. No structured data.
• InconsistentYour name, address and postcode don't match between the homepage, the footer and Google. That alone holds back local ranking.
• DatedCopyright reads 2018, the content still mentions the "FSA" (renamed the FCA in 2013), there's a typo on the homepage, and the images load from a third party's server — fragile, slow, and not yours.
• Off-brandA "cryptic clue of the week" and an opening line about needing to convince people to like you. Charming in person; it quietly costs trust when someone's choosing who to hand their pension to.

I tracked it for a month. Here's what came back.

Before writing any of this I ran your rankings, a full crawl of the site, and a page-speed test. The numbers back up every point above.

Track, fix, then scale.

It's the same approach I use on every project, and it fits yours exactly. You can't improve what you can't see, so measurement comes first — then we fix the foundations, then we widen the net.

Why rebuild, not patch.

The 2018 build is compromised at the foundations — broken titles, no meta, no schema, off-domain images, inconsistent details. Patching all of that costs more than starting clean, and you'd still be left on an ageing platform. A fresh build is faster, cheaper to keep right, and gives us a site designed to convert: clear calls to action, your reviews front and centre, and an easy way for someone to get in touch or book a call — none of which the current site does.

Built the way I build every site: pure, fast HTML on Cloudflare — not WordPress — with hosting and business email (up to three users) included while I host it. Real tracking from launch. Designed mobile-first, because that's where most local searches happen.

A look built for trust, not alarm.

One thing worth raising while we're here: the current brand leans on red. In most settings that's fine — in financial services it quietly works against you. Red is the colour of warnings, losses and alarms, which is the last thing you want someone feeling as they decide who to trust with their retirement. So I've gone ahead and designed a new identity for you, built around what people actually look for in an adviser: trust, wealth, growth, and a personal touch.

It comes with a tagline that says exactly what you do, and how:

And a palette where every colour earns its place — navy and gold pulled straight from the mark, so the identity holds together across the site, the brand and anything printed:

The retainer that keeps it ranking.

The build gets you found; the retainer keeps you climbing and turns the profile into a steady source of enquiries. My recommendation for you is Pro at £350/mo — it's the tier with active ranking work and competitor monitoring, which is what moves the needle in a market like Leigh-on-Sea. The full ladder's here so you can see what sits either side.

For sites I host, hosting and business email (up to 3 users) are included. 12-month minimum term. Above Authority — custom from £750/mo, by application.

For leads sooner, once the site is live.

SEO is the right first move here — the broad finance keywords are expensive to bid on nationally, so paid only makes sense kept tight and local. Once the new site's live and the SEO foundation is in, a small, tightly targeted local campaign — "pension advice Leigh-on-Sea" and the like, to people right on your doorstep — can bring enquiries in while the organic rankings build. Same method as the SEO work: tracking first, campaigns built clean, then scaled only where they pay back. Here's what that costs if and when you want it.

Every tier includes ongoing campaign management, search-term and negative-keyword work, ad-copy testing and a monthly report. Starter is the right fit to begin — local financial advice is low volume, so a modest budget goes a long way.

What it needs to earn back.

You'll know your own figures better than me, but as a rough guide: a new client is worth somewhere around £1,500–£2,000 up front, plus an ongoing percentage on funds under management — and more again as they top up pensions or add protection. So the real value of one client runs for years, well past that first fee.

Put it another way: the new site costs about what a single new client is worth up front. Win one extra client from it and it's paid for.

Which makes the maths simple: one extra client every month or two covers the retainer comfortably — before counting the trail income that client then generates.

And it's a modest target — a couple of clients, not a flood. You're not fighting the whole country for "financial adviser"; you're aiming to be the obvious local choice in Leigh-on-Sea and Southend. Right now the directories and a few local firms hold those spots largely because sites like yours aren't optimised for them. Fix that, and it's a fair fight — not a long shot.

Same as it's always been.

We've been talking shop on and off for a while now, so I'll spare you the sales intro. This — fast sites, real tracking, local SEO that actually ranks — is what I do day in, day out. You deal with me from start to finish, the way you always have: no hand-offs, no account managers, no middle layer. If you've got a question, you ask me and I answer.

What it costs.

Local SEO is a 12-month minimum term and includes hosting + business email while I host the site. Google Ads is entirely optional and only worth starting once the site's live. Prices exclude VAT.